|2015 Acura TLX (Photo: Acura)|
And since then, Acura made a name for itself by building the insanely popular MDX crossover. Then they made its little brother RDX all V6 and conventional and sales took off. So why even bother with sedans anymore when the market is shifting to crossovers anyway?
Acura apparently bothered with the TLX, their new midsize sedan. Except for its overall appearance.
|Acura TLX (Photo: Acura)|
Then we saw the real TLX in New York a couple months later and it was another 17 minutes of noise and aggressive driving videos and promises. The car itself looks like a squished Acura RLX in front, joined by various generations of Lexus IS in the back. It's not ugly, but the newness is lacking.
Between all of the talk of "dynamic" and the need for coffee, I suspected there was something good under the TLX during the New York press conference. The specs and the tech in it looked like they'd add up to something good. Then they said the magic phrase: "Don't let the power-to-weight ratio fool you."
I love a car that isn't all about 0-60 times, and I love Acura admits that they are giving us by and large the same kind of engine that was in the old TSX – a sweet 2.4-liter four with 200-ish horsepower, but mated this time to a clever dual-clutch auto. And it's apparently the pick of the bunch, which will no doubt confuse shoppers.
I'm seeing the TLX ad featuring Sid Vicious-meets-Frank Sinatra nonstop right now. I laugh when the word "thrill" is used to describe an Acura sedan, but after seeing it a few dozen times it isn't quite as silly now.
Except when you get to the end of the ad and there's this mash of Japanese design from the last decade.
|2009 Acura TL|
Acura customers will like the TLX. Honda customers will like it, too. But who else will, after all the technical explaining is done?
Perhaps instead of "It's that kind of thrill," Acura could've been honest and said "It's some kind of thrill." Ad people will scoff at that, but hey, the truth works sometimes. Those of us who nerd out on technical stuff will be amused, but I don't think that's the kind of thrill they were talking about.