Confession #43: Acura and Buick's new small cars are Millennial-chasers, but Baby Boomers will be doing the driving

2013 Acura ILX (Photo: Wikimedia/IFCAR)

A day doesn't go by when I don't come across some story about automakers dying to appeal to so-called Millennials, or the twentysomething crowd infatuated with Facebook and iPhones.

That's fine and whatever, but designers and product planners think it's a good idea to incorporate elements of these things into new cars, especially those they want to sell to people of my demographic (well, those of us who are gainfully employed). I like the ability to connect my iPhone through Bluetooth and Internet radio steaming through the speakers is cool. But I do not want to update my Facebook status while driving, or post something witty to Twitter. Product planners of the auto industry, listen up: that's not going to get more Millennials to buy your cars.

What might work is if these entry-level "premium" cars they're pitching didn't look like they're made for our parents. The latest case comes from Acura, in the form of the totally shrug-inducing ILX sedan.

Confession #38: How I learned to stop worrying and use Pinterest to share pictures of cars

Photo: Creative Commons/Flickr/extranoise

I try to stifle a chuckle every time I hear someone call themselves a social media expert. How can you be an expert at something that wasn't even around a decade ago? Does anyone really know how to teach social media? It's like a trial-and-error process. The "social media expert" title is even less applicable to me. Sure, I spend quite a bit of time on Facebook and Twitter, but I was not an early adopter of either of those platforms. I only started using Google+ in earnest a few weeks ago. And Pinterest? That just happened this week.

What's Pinterest? Well ... I don't really know. It involves pictures, that's for sure. And I'm not a picture person. I love words. I'm less hot on images. But ever since I was persuaded into believing Pinterest was a good thing for journalists, I've been struggling to find a way to fit it into my life/work. The object is to make a series of boards based on a certain topic and then "pin" images of certain things you like to those boards, sort of a digital cork board. It's something I never needed in my life, I barely hang pictures or posters on my walls. Then I had an idea.