Showing posts with label Spyker. Show all posts
Showing posts with label Spyker. Show all posts

April 19, 2011

Confession #23: It doesn't have to be a supercar to be cool

Forbes recently published a list of "Cars that will make you cool." To the surprise of probably no one, they're all outrageously expensive things most people couldn't afford in a lifetime, even if they sold some vital organs.

No question, cars like the Spyker C8 Aileron and Ferrari FF are cool, but part of their appeal comes from the fact that they're exotic and unattainable by most. Therefore, are there new cars that are cool and aren't all high-cost, low-practicality sports cars?

2012 Fiat 500 Sport (Fiat USA photo)
Fiat 500: Small cars are cool again because rapidly rising gas prices are making everyone regret purchasing lumbering vehicles that drink too much unleaded gas. Until now, if you wanted a small four-seat car with some style, the default choice was a Mini. And that was great, because the Mini Cooper S in particular is a fantastic car to drive, seats four (or two in much greater comfort) and offers decent luggage space with the rear seats folded. Best of all, it's perfect for parking and maneuvering tight city gaps. While a Smart ForTwo is better in both regards, you could use a Mini as your only car. But what makes the Fiat cool is that there aren't a million of them on the street. Until the 500 starts selling by the hundred thousand, it's cool because it's a great alternative to the Mini, without being a Mini.

March 18, 2011

Confession #22: Bloggers are going mainstream

Having a morbid-enough curiosity, I listen to a lot of panel discussions on so-called new media. They're largely the same, telling people – mostly journalists and media-savvy individuals – that everything's going online, print is dying (if not dead already) and those of us fortunate enough to be pursuing our degrees now should really be sensible and pick something else.

Not one to listen to those who refer to any form of media that isn't online as "fossil media," I resisted entering the blogosphere until two years ago, by which time it was already entering the mainstream. Even then, I hardly call myself a committed blogger.

Unlike Steven Wade, who spent the better part of six years putting his passion for Saabs on digital ink with SaabsUnited.com, and its predecessor, TrollhattanSaab.net. The Hobart resident (that's in Tasmania, which is part of Australia) took his interest to the Internet and caught a wave of enthusiasm for the former General Motors subsidiary and manufacturer of idiosyncratic cars for thinking types and Bostonians.

Wade's efforts, for which he was unpaid for, were rewarded March 14 when Saab Automobile announced he would be hired to join the company's marketing and social media efforts. He, in turn, also announced that he had sold SaabsUnited to new leadership and it would continue to be an enthusiast's site.