Confession #35: Whose Car of the Year is it, anyway?

I remember the holiday season for some notable things. Among them are consuming far too much food that your pants no longer fit, broken Christmas presents littering your living room floor and car commercials that are sillier than normal. Lexus has become synonymous for its “December to Remember” sales event advertisements that prominently showcase a car wrapped in a bow in the driveway as the surprised couple moves in slow motion towards their new RX-GS-IS-or whatever. Corny, I know.

Confession #14: Small is in, whether we like it or not

OK, I have some sympathy for product planners who have some pretty cumbersome schedules.

Just when gas prices reached around $4.50 per gallon in the summer of 2008 – months before the economy crashed and burned – people were scrambling to sell their SUVs and V8s that took two credit card swipes at the pumps to fill. The same people took huge losses on trade-in values too when they swapped them in for things like the VW Jetta, Mini, Smart, Ford Focus, and especially the Honda Civic, which became the best-selling car in the US for a few months that year.

Fuel prices have precipitously fallen since then and are still mostly in the low-to-mid $3 range. But a wave of small cars automakers, hurried into production when they thought gas prices were going to keep escalating, have arrived.

Ford launched the Fiesta over the summer after a year of social media fanfare and teasing customers with the European version of the car.

Granted, Ford watered the now-Mexican-built Fiesta hatchback and introduced an ungainly looking four-door to the mix, but reviews have been fairly positive. What’s more, the company packed it with toys like a dual-clutch transmission (like the one VW has been putting in their cars) and the SYNC voice-control-Bluetooth software.

Chevy is doing something similar with the Civic-Corolla slayer Cruze. No longer is the General going cheap with small cars. Most versions come with a six-speed automatic and turbo 4-cylinder that gets around 40 MPG. Critics are raving about the interior quality, some, like The New York Times’ James Cobb, say it could be best-in-class. And remember, that class includes the former interior beauty queen Jetta.