Confession #38: How I learned to stop worrying and use Pinterest to share pictures of cars

Photo: Creative Commons/Flickr/extranoise

I try to stifle a chuckle every time I hear someone call themselves a social media expert. How can you be an expert at something that wasn't even around a decade ago? Does anyone really know how to teach social media? It's like a trial-and-error process. The "social media expert" title is even less applicable to me. Sure, I spend quite a bit of time on Facebook and Twitter, but I was not an early adopter of either of those platforms. I only started using Google+ in earnest a few weeks ago. And Pinterest? That just happened this week.

What's Pinterest? Well ... I don't really know. It involves pictures, that's for sure. And I'm not a picture person. I love words. I'm less hot on images. But ever since I was persuaded into believing Pinterest was a good thing for journalists, I've been struggling to find a way to fit it into my life/work. The object is to make a series of boards based on a certain topic and then "pin" images of certain things you like to those boards, sort of a digital cork board. It's something I never needed in my life, I barely hang pictures or posters on my walls. Then I had an idea.

Confession #37: The bicker and banter begins just after halftime

If there's one thing the new Chrysler (after an Obama Administration-orchestrated rescue package and Fiat's savior Sergio Marchionne took the wheel) has been able to do, it's start a conversation after a lavish and polished Super Bowl commercial. If there's one bright spot in this absolutely heartbreaking Super Bowl (look to your right to see where I live), it's that some of the car ads this year were genuinely good. That doesn't always happen.

But while Chrysler seemed to steer the talk towards their cars last year after Eminem pulled up in front of the Fox Theater in a Chrysler 200, the discussion is all about Clint Eastwood this year. More specifically, what the veteran actor and director meant when he said in the "Halftime in America" two-minute spot before the Giants squashed the Patriots' lead.

Confession #36: Bueller? Bueller? Bueller's selling a Honda?

Car commercials were always kind of a "who's-who" of famous actors doing voiceovers. Did you know James Spader's been the voice of Acura commercials for years? Jeff Bridges has been lending his to Hyundai ads too. And the voice of Mercedes-Benz? That's Jon Hamm, or, as most people might recognize him, Don Draper from "Mad Men." And Draper's partner on the show Roger Sterling (John Slattery) spent the early part of last year posing in Lincoln ads. 

That's all been topped this Super Bowl season by Ferris Bueller. Err ... Matthew Broderick, as Ferris Bueller, playing Matthew Broderick. It's kind of confusing really. Broderick is the star in a Honda CR-V commercial, but he's acting like his character from the fantastic 1986 film "Ferris Bueller's Day Off." Only this time, Broderick is a middle-aged actor who plays hooky from work to drive around LA in his CR-V. Is that sad? Well, yes. It is.

Confession #30: It's hard to know when to say goodbye

It must be the withdrawals.

I was flipping through this month's Automobile Magazine, stopping at Ezra Dyer's column as usual. He spoke of a friend with a car making a horrible noise and trying to persuade that friend to ditch it for a new car. It's a decision that hangs over everyone with a car: At what time do the repairs outweigh the cost of a car payment? When do you have to throw in the towel and say goodbye?

Maybe Dyer's column struck a slightly stronger chord with me because his friend had a Saab 9-5 wagon. As I've mentioned all-too-often on this blog, I drive a Saab 900SE. I've been driving it for four years, for most of the 45,000 miles I've put on it. It's also my first car, one I got the day after my 17th birthday. There are some good memories.

Confession #29: Admit to a big problem

'Save Saab' rally in Taiwan, Jan. 2010

Somehow it seems fitting that news of Saab’s intent to reorganize under Swedish law comes on a very cloudy, drizzly day in Boston. This is the land of many colleges and therefore many Saabs, if you believe the stereotype that all professors drive Saabs.

The company has filed for protection from creditors before. I remember the day in February 2009 when it was more likely that Saab’s former parent, General Motors, would go under than its Swedish division. And sure enough, Saab found a buyer in Spyker Cars – after a lengthy sale period.

Confession #23: It doesn't have to be a supercar to be cool

Forbes recently published a list of "Cars that will make you cool." To the surprise of probably no one, they're all outrageously expensive things most people couldn't afford in a lifetime, even if they sold some vital organs.

No question, cars like the Spyker C8 Aileron and Ferrari FF are cool, but part of their appeal comes from the fact that they're exotic and unattainable by most. Therefore, are there new cars that are cool and aren't all high-cost, low-practicality sports cars?

2012 Fiat 500 Sport (Fiat USA photo)

Fiat 500: Small cars are cool again because rapidly rising gas prices are making everyone regret purchasing lumbering vehicles that drink too much unleaded gas. Until now, if you wanted a small four-seat car with some style, the default choice was a Mini. And that was great, because the Mini Cooper S in particular is a fantastic car to drive, seats four (or two in much greater comfort) and offers decent luggage space with the rear seats folded. Best of all, it's perfect for parking and maneuvering tight city gaps. While a Smart ForTwo is better in both regards, you could use a Mini as your only car. But what makes the Fiat cool is that there aren't a million of them on the street. Until the 500 starts selling by the hundred thousand, it's cool because it's a great alternative to the Mini, without being a Mini.

Confession #22: Bloggers are going mainstream

Having a morbid-enough curiosity, I listen to a lot of panel discussions on so-called new media. They're largely the same, telling people – mostly journalists and media-savvy individuals – that everything's going online, print is dying (if not dead already) and those of us fortunate enough to be pursuing our degrees now should really be sensible and pick something else.

Not one to listen to those who refer to any form of media that isn't online as "fossil media," I resisted entering the blogosphere until two years ago, by which time it was already entering the mainstream. Even then, I hardly call myself a committed blogger.

Unlike Steven Wade, who spent the better part of six years putting his passion for Saabs on digital ink with SaabsUnited.com, and its predecessor, TrollhattanSaab.net. The Hobart resident (that's in Tasmania, which is part of Australia) took his interest to the Internet and caught a wave of enthusiasm for the former General Motors subsidiary and manufacturer of idiosyncratic cars for thinking types and Bostonians.

Wade's efforts, for which he was unpaid for, were rewarded March 14 when Saab Automobile announced he would be hired to join the company's marketing and social media efforts. He, in turn, also announced that he had sold SaabsUnited to new leadership and it would continue to be an enthusiast's site.