Confession #60: Better car dealers are not made with better decor

Photo: Creative Commons/Flickr

How important is a marble floor, free coffee and some nice chairs? Or an off-road test track and consistent branding? And is any of this important for your local car dealership?

Not if the dealers are hard to get to and still difficult to deal with once you get there.

Confession #16: Hyundai's out in front

If you had told me, or anyone for that matter, in 2001 that 10 years later, the Hyundai Sonata would land on Car and Driver magazine’s 10 Best List and be one of the best-selling midsize sedan – just behind the perennials Toyota Camry and Honda Accord – I wouldn't be the only person laughing.


But crazier things have happened, such as Lady Gaga and Lindsay Lohan. Or things ending in Gosselin or Palin.

Then it’s less surprising that the South Korean carmaker, part of an industrial giant that used discarded Mitsubishi designs as the basis for its first vehicles, is now being compared not just to mainstream carmakers like Toyota or Ford, but premium brands like Mercedes-Benz and Lexus.