Showing posts with label renault. Show all posts
Showing posts with label renault. Show all posts

July 16, 2014

Confession #50: It's crazy not to bring the Smart ForFour to the US

Daimler's third go at making the Smart ForTwo super small city car concept work looks good so far. Leave it to the French, Renault in this case, to finally make the Smart as weird as it should be. But it's the four-door, four-seat ForFour that could be a hit. And best of all, it looks ridiculous.

Where it could really work is in the United States. Six years ago, the Smart proved relatively popular as far as tiny European cars go. But five years ago, it entered into a sales spiral it never recovered from – even after Daimler stepped in to distribute the car and introduced a really cheap electric version. Americans want more doors and more space. And that's exactly what Daimler is going to keep from Americans.

December 30, 2011

Confession #35: Whose Car of the Year is it, anyway?


I remember the holiday season for some notable things. Among them are consuming far too much food that your pants no longer fit, broken Christmas presents littering your living room floor and car commercials that are sillier than normal. Lexus has become synonymous for its “December to Remember” sales event advertisements that prominently showcase a car wrapped in a bow in the driveway as the surprised couple moves in slow motion towards their new RX-GS-IS-or whatever. Corny, I know.

September 29, 2011

Confession #31: Nostalgia sometimes trumps good judgement

1987 Renault GTA
If the Internet has done anything (other than make normal people think they won’t miss local newspapers if they were to disappear) then it’s made the ability to buy something in a matter of seconds way too easy. The other day, my roommate was looking at buying 5 lbs. of pens online for $18. I didn’t know you could buy pens the same way one would buy flour.

I’m stuck with a similar affliction, but at least my bank balance has been kept intact. So far, that is. I’ve already admitted my tendency to shop for cars on eBay, AutoTrader.com, etc. that only an eccentric would long for – cars that no sane person would buy. Alfa Romeos from the 1980s and ‘90s, anything French (there was a really good-looking 1987 Renault GTA coupe – basically a “hot-ish” Renault Alliance – going for cheap the other day), some offbeat German models, you name it.

January 18, 2011

Confession #17: It must be tough to sell cars

I once flirted with the idea of selling cars. Being a journalist isn’t exactly a cakewalk these days and being a new car salesman, minus a garish blazer and greasy hair, seems good in comparison. At least when the economy gets better.

Car companies have been trying for years to get creative with marketing videos promoting their new products. And it’s ranged from the boring to the ridiculous.

AMC/Renault clearly thought the best way to distract people from the box-inspired 1985 Alliance Convertible was to make a very 1980s-ish music video featuring their new flagship. Except they decided to stage the dance routines in what looked like an old John Wayne movie set. And there are mimes for French effect because ... why wouldn't there be?