Where it could really work is in the United States. Six years ago, the Smart proved relatively popular as far as tiny European cars go. But five years ago, it entered into a sales spiral it never recovered from – even after Daimler stepped in to distribute the car and introduced a really cheap electric version. Americans want more doors and more space. And that's exactly what Daimler is going to keep from Americans.
Showing posts with label renault. Show all posts
Showing posts with label renault. Show all posts
July 16, 2014
Confession #50: It's crazy not to bring the Smart ForFour to the US
Where it could really work is in the United States. Six years ago, the Smart proved relatively popular as far as tiny European cars go. But five years ago, it entered into a sales spiral it never recovered from – even after Daimler stepped in to distribute the car and introduced a really cheap electric version. Americans want more doors and more space. And that's exactly what Daimler is going to keep from Americans.
December 30, 2011
Confession #35: Whose Car of the Year is it, anyway?
I remember the holiday season for some notable things. Among
them are consuming far too much food that your pants no longer fit, broken
Christmas presents littering your living room floor and car commercials that
are sillier than normal. Lexus has become synonymous for its “December to
Remember” sales event advertisements that prominently showcase a car wrapped in
a bow in the driveway as the surprised couple moves in slow motion towards
their new RX-GS-IS-or whatever. Corny, I know.
September 29, 2011
Confession #31: Nostalgia sometimes trumps good judgement
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| 1987 Renault GTA |
I’m stuck with a similar affliction, but at least my bank
balance has been kept intact. So far, that is. I’ve already admitted my tendency to shop for cars on eBay, AutoTrader.com, etc. that only an eccentric would long for – cars that no sane person would buy. Alfa Romeos from the
1980s and ‘90s, anything French (there was a really good-looking 1987 Renault GTA coupe – basically a “hot-ish” Renault Alliance – going for cheap the other
day), some offbeat German models, you name it.
January 18, 2011
Confession #17: It must be tough to sell cars
I once flirted with the idea of selling cars. Being a journalist isn’t exactly a cakewalk these days and being a new car salesman, minus a garish blazer and greasy hair, seems good in comparison. At least when the economy gets better.
Car companies have been trying for years to get creative with marketing videos promoting their new products. And it’s ranged from the boring to the ridiculous.
AMC/Renault clearly thought the best way to distract people from the box-inspired 1985 Alliance Convertible was to make a very 1980s-ish music video featuring their new flagship. Except they decided to stage the dance routines in what looked like an old John Wayne movie set. And there are mimes for French effect because ... why wouldn't there be?
Car companies have been trying for years to get creative with marketing videos promoting their new products. And it’s ranged from the boring to the ridiculous.
AMC/Renault clearly thought the best way to distract people from the box-inspired 1985 Alliance Convertible was to make a very 1980s-ish music video featuring their new flagship. Except they decided to stage the dance routines in what looked like an old John Wayne movie set. And there are mimes for French effect because ... why wouldn't there be?
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