Confession #43: Acura and Buick's new small cars are Millennial-chasers, but Baby Boomers will be doing the driving

2013 Acura ILX (Photo: Wikimedia/IFCAR)

A day doesn't go by when I don't come across some story about automakers dying to appeal to so-called Millennials, or the twentysomething crowd infatuated with Facebook and iPhones.

That's fine and whatever, but designers and product planners think it's a good idea to incorporate elements of these things into new cars, especially those they want to sell to people of my demographic (well, those of us who are gainfully employed). I like the ability to connect my iPhone through Bluetooth and Internet radio steaming through the speakers is cool. But I do not want to update my Facebook status while driving, or post something witty to Twitter. Product planners of the auto industry, listen up: that's not going to get more Millennials to buy your cars.

What might work is if these entry-level "premium" cars they're pitching didn't look like they're made for our parents. The latest case comes from Acura, in the form of the totally shrug-inducing ILX sedan.