October 6, 2014

Confession #57: You can laugh at Peugeot-Citroen's US plans until they actually return

Citroen DS5 (Photo: Citroen)
Please forgive those of us on the Internet for getting giddy over the phrases "PSA" and "US re-entry" in the same headline. Seeing the things French automakers are putting on the auto show stands in Europe and China these days makes us American car fans envious.

After these latest quotes from brand exec Yves Bonnefort pushing PSA's DS premium line of Citroens, there's a glimmer of hope we may finally get French cars in the US sometime next decade. Or maybe it's just another false start to trick the auto scribes and bolster the pessimists.

Whatever the reality, importing a line of upscale DS cars doesn't sound totally out of the realm of possibility in this age of premium brands for the masses.

September 24, 2014

Confession #56: At last, we'll call it a Cadillac instead of a CTS

Photo: Cadillac
Yes, it's hard to name cars. Lots of names are taken these days. And then there's this need to build brand identity, which has brought the luxury car world firmly into the realm of alphanumerics.

Welcome to the second round of the alphanumeric era, where everything's made up and you shouldn't get used to the names.

Cadillac's third leader in two years is Johan de Nysschen. After doing good work at Audi and Infiniti to raise the prominence and focus of those luxury brands, he's tasked with turning Cadillac's line of good cars into a line of good cars that actually sell. So on Tuesday, Cadillac announced it was moving its headquarters to New York City. On Wednesday, it said it would change the name of its cars. It's been a busy week.

September 9, 2014

Confession #55: The Jaguar XE needs to be special so we can never say X-Type again

Jaguar XE (Photos: Jaguar)
The Jaguar XE is supposed to make you think of the future. The company wants you to look at it and see your future car, more than anything else. But it represents the company's future volume brand, and reassuring its future altogether.

Which is unfortunate because that's exactly what they wanted you to think 13 years ago with another small sedan that began with an X. The Jaguar X-Type was that compact BMW 3-series-fighter that was supposed to propel Jaguar into the mainstream luxury world once and for all. And it's mentioned in just about everything written about the XE this week. I quit counting after about a bazillion.

Would anyone remember the X-Type if the auto-writing world didn't bother to mention it every now and then?

August 26, 2014

Confession #54: The new Volvo XC90 is slick, not outrageous – and that's perfect

New Volvo XC90 (Photos: Volvo Cars)
I really hoped Volvo would stick some splashes of orange trim on the production 2016 Volvo XC90, like they had on the Volvo Concept XC Coupe. I really hoped the new XC90 would have tweed upholstery and orange seatbelts like the Volvo Concept Estate.

The new XC90 doesn't have any of these things.

Probably the most interesting thing on the totally new XC90 crossover will be the crystal gearshift and little Swedish flag tags on the seats. Many of us are disappointed after the months and months of teasing, but I think I'm fine with this new Volvo. In an age of tacky LEDs and vents and pointless swooshes everywhere in car design, this is a clean, simple design. It's a Volvo, and that's a good thing here.